Buddy and Stripe team up to transform insurance e-commerce industry

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– Buddy, a leading InsurTech, partners with Stripe to revolutionize insurance e-commerce
– The collaboration aims to advance e-commerce in the insurance industry by providing seamless integration of insurance products into digital transactions

Buddy, a prominent InsurTech company that is shaping the future of embedded insurance, has announced a partnership with Stripe to introduce innovative e-commerce capabilities tailored for the insurance sector. This collaboration aims to enhance e-commerce in the insurance industry by providing insurance companies, brokers, and distribution channels with seamless integration of insurance products into digital transactions.

The partnership allows carriers to efficiently conduct embedded insurance commerce using Buddy’s ION™ engine, which rapidly indexes insurance products, making them readily available for transactions in online environments. Leveraging Stripe’s global payments platform, carriers can embed insurance offerings within hours, facilitate multi-party payments, and optimize checkout processes using a unified tech suite.

Charles Merritt, CEO of Buddy, expressed excitement about the partnership, stating that it will improve access to insurance by lowering technical barriers to implementation and providing a modern solution to the challenges of multi-party payments at points of sale. By combining their expertise, Buddy and Stripe aim to propel the digital transformation of the insurance industry, making insurance products more accessible and convenient for consumers.

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