Accenture has put most of its focus on GenAI in its latest annual trends predictions. All 10 of these predictions refer to generative artificial intelligence and give an insight into how deeply this technology could change how banking happens. Every trend is said to be “either caused or amplified by AI”. Accenture argues that the GenAI revolution may look different in the banking sector than it does in other industries: it has not yet managed to unseat traditional banking institutions entirely. The key point that Accenture makes is the tension between automation of banking under GenAI versus the augmentation of human effort by that technology.